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Daily
news broadcast in Croatia is a good example how media tarnish
social issues. The heated debate on the Sunday working hours of
the selected stores, if any, presents the Catholic church as a main
(and the only authoritative) player in that social maneuver.
Few
things upset people - and whole cultures and economies - more than
changes in timing. This, as we wrote in 1970 when fast food
started flooding in France, explains the pathological antagonism
toward what many regard as the ‘Americanization’ of Europe.
Nearly
thirty years later in Germany, retailer Günter
Biere got a taste of precisely this reaction when he insisted on
opening his Kaufhof department store in Berlin on a Sunday. [...]
What is happening, however, is not Americanization. It is the
arrival of an alien rhythm of life associated with the latest
wealth system. The changed rhythm is present and, despite
opposition, slowly advancing in France, Germany and the United
Kingdom. Things already move faster in Tokyo, Seoul and Shanghai
than in Paris, London or Berlin.
Alvin
and Heidi Toffler: Revolutionary Wealth, Alfred A. Knoff,
New York, 2006.
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