ideas are accepted much easier than others, regardless of their face
value. Are we preconditioned for them or they carry the conditioner?
Richard Dawkins has argued famously that ideas spread from mind to
mind much as viruses spread from host to host.
an exhilaratingly cynical view, because it suggests that to succeed,
an idea need not be true or even useful, as long as it has what it
takes to propagate itself.
Krugman: The accidental theorist, W.W. Norton & Co., New