through years, on the rise is my displeasure with essentially all
journals (six) I am subscribed. I canceled my subscription to Newsweek
and I am about ready to do the same with Scientific American.
Of course, for more than one reason but the main one, common to all
of them, is too much advertising; not only by volume but also the
way it is incorporated into the journal body. I canít concentrate
on the contents, I canít smoothly follow the text from column to
column, from page to page.
are a pain, especially weekends, because of all the junk advertising
they fold into them.[...]
are unpleasant to read for the same reason. You have to tear the
junk out of Times or Newsweek before you can read
is worst of all, of course. [...]
my suggestion. The Government insists on warning labels these days.
How about this? Every newspaper, every magazine, every radio and
television broadcast would have to say, up front, what percentage of
the contents was advertising.
This magazine is 50% advertising!
The broadcast you are about to watch is 27% commercials!
Rooney: Years of Minutes, PublicAffairs, New York, 2003.